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Mass Media Management

Level: Graduate

Intake : 80 Seats

Assessment Pattern: Continuous assessment + Semester + Annual

Starting: July 2021

Study Mode: Full Time (3 Years)

Location: BBA campus, Near Shani Temple, Tathawade, Pune – 411033

BBA in Media Management - Is it the right career for me?

The world has witnessed an unprecedented growth in communication technology and media. The Media industry has surpassed as a profession today and has evolved by bringing the global community into one unified whole. And it is here that mass-communication, as a stream of study and as a career, becomes so important and sought-after.

About the Course:

BBA in Mass Media Management is a course designed for media enthusiast who wish to seek a career in Journalism, Television, Newspapers, Films & Radio, Public Relations, Advertising, etc. and are taught about the other potential streams of Media Management, blended with Business Administration exposure.

The course provides an in-depth understanding of the World-wide Media. The module is coupled with insights from industry professionals, practical learning and improving media literacy. The course structure is curated and geared towards creating professionals for the Indian Media and Entertainment industry.

Scope of Mass Media Management-

Over the years, there has been an phenomenal evolution in mass communication. With the increase in the figure of TV sets, Smart Phones, OTT Platforms, News channels, Radio channels, Social media, there has been an impeccable growth in the future of Mass media.

As we have seen that mass communication has been growing at a very dynamic rate, the Career Scope has also triggered with a doubled employment requirement. The job opportunities are increasing due to the multiple platforms being introduced for Entertainment.

A journalist today might have an option to write for Newspaper, TV Channel or a Digital Marketing agency that publishes news content on social media for their followers. Similarly, we see how actors or film-makers don’t just work in TV Soaps or Films but have the privilege to work for so many OTT Channels to display their talent and creativity where they can reach out to global masses.

How does Mass Media Management add to your Personal development?

  • Creative Thinking: You learn to come up with unconventional and innovative ideas, find solutions to different circumstances and enhance your intellectual thinking.
  • Technological Indulgence: You aspire to equip yourself with latest technology, join in endeavours of the changing media tools and adapt to modern versions of technology time to time.
  • Embrace Change: You learn to understand the media industry with a wider perspective and start embracing the profession both ethically and commercially.
  • Managing Diversity: You develop a global cultural aptitude , study various emotional intelligence and learn to effectively negotiate and collaborate.



The details of the BBA admission process are as follows: Application for participation in the BBA admission process 2020 is available online. Eligible candidates desiring BBA admission are required to apply online (www.indiraiimp.edu.in) for appearing for selection process which will be conducted online. BBA admission will be granted to candidates based on the merit list. Candidates merit list will be prepared by taking into consideration their marks secured in 10th and 12th and performance in the personal interview conducted by IIMP. The distribution of weightage for different components will be as under

Sl No.


IGI Weightage


10th Marks



12th /Diploma Marks



Personal Interview


To know more about BBA Eligibility, BBA admission process and BBA admission fees candidates may call these no. 020-66759459/449/448, 9307559588/9552537767 or visit our campus on any working day at Tathawade, Pune


A candidate for being eligible for admission to the Degree course in Bachelor of Business Administration – shall have passed 12th Std. Examination (H.S.C. 10 +2) from any stream with English as passing subject and has secured at least 40% marks at 12th Std.


Three Years Diploma Course after S.S.C. i.e. 10th Standard of Board of Technical Education conducted by Government of Maharashtra or its equivalent.


Two Years Diploma in Pharmacy after H.S.C., of Board of Technical Education conducted by Government of Maharashtra or its equivalent.


Mass Media Management

BBA(Mass Media Management) and ISC course structure is:

Semester I

BBA (Mass Media Management)-Sem 1 ISC-Level 1
Principles and Practices of Management Mass Communication Introduction and Social Relevance
Business Communication Skills Radio, Television and Film Appreciation
Financial Accounting and Cost accounting  
Business Economics(Micro)  
Business Mathematics  
Media and Psychology  
Human Body-Basics, Anatomy & Physiology  
Business Demography  
Skill Enhancement Course-I(any one)  

Semester II

BBA (Mass Media Management)-Sem 2 ISC-Level 1
Business Organization and System Communication Theories
Business Communication Skills-II Aesthetics and Visual Communication
Basics of Cost Accounting  PR and Corporate Communication
Business Economics(Macro)  
Evolution of Cinema  
Business Statistics  
Community Medicine & Epidemiology  
Principles of Marketing  
Skill Enhancement Course-II(any one)  

Semester III

BBA (Mass Media Management)-Sem 3
Indian Constitution
E-business and Applications
Avenues of Film Making
Media Law and Ethics
Comparative study of Stage & Film Direction
Streams and Types of Journalism
IT in Business Management
Skill Enhancement Course-III(any one)
ISC-Sem3-Specialisation level 2
Advertising/Public Relations Journalism Radio/Television/Film
Creative writing Creative writing Creative writing
Emerging trends in social and digital media Emerging trends in social and digital media Still Camera
Media Planning Digital journalism and New Media Production and Production Management

Semester IV

BBA (Mass Media Management)-Sem 4
Business Laws
Business Research Methods
Camera- Lighting, Stills & Shooting Techniques
Advertising, Public Relation & Corporate Communication
Story Board & Visualisation or Management Perspective In Media Studies
Understanding Performance Space & Design or Digital/Social Media Marketing
Environment and Sustainability
Skill Enhancement Course-IV(any one)
ISC-Sem4-Specialisation level 2
Advertising/Public Relations Journalism Radio/Television/Film
Social Media Marketing Broadcast Production (Radio) Broadcast Production (Radio)
Blogs Blogs Blogs
Soft skills training Soft skills training Soft skills training
Industry Interface Industry Interface Industry Interface

Semester V

BBA (Mass Media Management)-Sem5
Entrepreneurship Development
Film & TV Production - I ( Contemporary Cinema - Fiction & Non Fiction )
Digital Imaging ( Photoshop, Corel Draw, etc)
Post Production Editing ( Timeline, Background Sound, Continuity, Cuts )
Streams & Types of Journalism
Television Reporting & Radio Broadcast
Creative Direction & Set Making
Project Work 1(SIP)
ISC-Sem 5-Specialisation level 3
Advertising/Public Relations Journalism Radio/Television/Film
Creative planning for Advertising-(i-view-practical) News reporting and Writing for Media-(I-view-practical) Print Design and layout-advance-(I-view practical)
Business Development Editing for Print Script writing
Internet and New Media Interview techniques Creative Visualization and Direction
Soft skills training Soft skills training Soft skills training

Semester VI

BBA (Mass Media Management)-Sem 6
Strategic Management
Film Production - II ( Parallel Cinema - Fiction & Non Fiction )
Research Methodology & Data Analysis
Newspaper Designing & Magazine Production
Media Planning & Web Marketing
Post Production Editing ( CC, VFX, Graphics )
Study of Indian Constitution & Law for Crime and Political Reporting
Project Work 2 (MOOCS)
ISC-Sem 6-Specialisation level 3
Advertising/Public Relations Journalism Radio/Television/Film
Corporate Communication and Brand Management TV and Broadcast Journalism Sound recording and mixing
Advance Digital imaging Photojournalism Digital imaging
    Post Production Editing
Advertising Creative Campaign Planning-(Practical) Project& Dissertation Reporting assignment Project& Dissertation Diploma advertisement
Industry Interface Industry Interface Industry Interface
Placement Assistance Placement Assistance Placement Assistance



What are the Career Options after Mass Media Management Course?

Careers in Mass Communication are not only high paying but also bring in a great deal of job satisfaction and expression of creativity.

There is a great demand for candidates in departments of various news channels, Newspapers, Radio Broadcasting Corporations, Advertising Agencies, Social Media Agencies.

Depending upon your personal inclination you could work as a Radio or TV Announcer, News Reporters, PR Specialists, Editor, Journalist, Event manager, Director, Cinematographer, Photographer, Production Manager, Screen-writer, Creative director, Social Media Expert, Content Writer, etc.



Our Facilities

IIMP campus is located on the new Bengaluru-Mumbai highway near Bhumkar chowk, Tathawade which has good connectivity to all parts of Pune city. It is 20 kms away from Pune railway station and about 16 kms from the Shivaji Nagar bus station. It is an ideal choice for students desirous for BBA admission in one of the best BBA colleges in Pune.

Class Room

Lecture Hall

Computer Lab

ISC Building

Sports Ground



Transport Facility

Seminar Hall

Seminar Hall

Drama Room

Class Room

Sport Gyms





IIMP provides hostel facility to girl students within its campus itself. The hostel is nothing but "a home away from home for the girls” & is also safeguarded by the warden & security guards round the clock. Hostel accommodation to boy’s students is also available within walkable distance from the campus


The Institute has a Cafeteria, which is uniquely designed and located in the main campus. Cleanliness and hygiene are given immense importance here. Canteen authorities always make it a point to provide the hygienic and balanced food to the students so that they are better prepared to cope with the rigors of the course. Students relish on some delicious dishes, here, while having a chat or bonding with their friends. The dinning table is known to be witness to excellent assignments and presentation prepared by the students.

Classroom and Seminar Rooms

It has spacious classrooms enabled with modern audiovisual facilities and computer labs to facilitate digital learning. The classrooms have been equipped with facilities to conduct virtual class room sessions to ensure compliance with social distance and safety precautions The college has a 300 seater air-conditioned auditorium located in the main campus to facilitate seminars and sessions by industry speakers. This auditorium is also used by students for various activities like talent fest, traditional day, and induction session with new students. There are basketball, volleyball courts, gymnasium and infrastructure for other sports. It helps in distressing and maintaining physical and mental wellness.


The Library of the Institute has an excellent collection of reference, textbooks and encyclopedias related to the field of Management. Library has subscribed to all popular business news papers and magazines of India. The library is regularly updated by periodicals and journals. In addition to curriculum-related books, our library is also well stocked with books on general reading, self-help and motivational literature. Students will have full access to the library after their BBA admission and issue of smart cards by the institute.

IT Infrastructure

The IT Infrastructure also covers the latest licensed software for designing, editing and simulation of projects, statistical analysis and project presentation. Security (physical & data access) within the campus is administered via surveillance cameras and data access policies implemented via various servers using Microsoft Technology.

IIMP has dedicated computers labs with broad band connectivity to help students complete different task and presentation assigned to them. IGI has got the office365 communication platform for communication between students and faculty members. Students are assigned individual email-ids for their individual communication with the fellow students and faculty. Besides, IIMP has rolled our comprehensive ERP system which takes care of the entire student’s academics, examination and allied activities management during their stay at Indira.




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