Level: Graduate
Intake : 80 Seats
Assessment Pattern: Continuous assessment + Semester + Annual
Starting: July 2021
Study Mode: Full Time (3 Years)
Location: BBA campus, Near Shani Temple, Tathawade, Pune – 411033
The world has witnessed an unprecedented growth in communication technology and media. The Media industry has surpassed as a profession today and has evolved by bringing the global community into one unified whole. And it is here that mass-communication, as a stream of study and as a career, becomes so important and sought-after.
BBA in Mass Media Management is a course designed for media enthusiast who wish to seek a career in Journalism, Television, Newspapers, Films & Radio, Public Relations, Advertising, etc. and are taught about the other potential streams of Media Management, blended with Business Administration exposure.
The course provides an in-depth understanding of the World-wide Media. The module is coupled with insights from industry professionals, practical learning and improving media literacy. The course structure is curated and geared towards creating professionals for the Indian Media and Entertainment industry.
Over the years, there has been an phenomenal evolution in mass communication. With the increase in the figure of TV sets, Smart Phones, OTT Platforms, News channels, Radio channels, Social media, there has been an impeccable growth in the future of Mass media.
As we have seen that mass communication has been growing at a very dynamic rate, the Career Scope has also triggered with a doubled employment requirement. The job opportunities are increasing due to the multiple platforms being introduced for Entertainment.
A journalist today might have an option to write for Newspaper, TV Channel or a Digital Marketing agency that publishes news content on social media for their followers. Similarly, we see how actors or film-makers don’t just work in TV Soaps or Films but have the privilege to work for so many OTT Channels to display their talent and creativity where they can reach out to global masses.
The details of the BBA admission process are as follows: Application for participation in the BBA admission process 2020 is available online. Eligible candidates desiring BBA admission are required to apply online (www.indiraiimp.edu.in) for appearing for selection process which will be conducted online. BBA admission will be granted to candidates based on the merit list. Candidates merit list will be prepared by taking into consideration their marks secured in 10th and 12th and performance in the personal interview conducted by IIMP. The distribution of weightage for different components will be as under
|
Sl No. |
Component |
IGI Weightage |
|
1 |
10th Marks |
30% |
|
2 |
12th /Diploma Marks |
30% |
|
3 |
Personal Interview |
40% |
To know more about BBA Eligibility, BBA admission process and BBA admission fees candidates may call these no. 020 67103975 / 020 67103904, 09922663335 or visit our campus on any working day at Tathawade, Pune
A candidate for being eligible for admission to the Degree course in Bachelor of Business Administration – shall have passed 12th Std. Examination (H.S.C. 10 +2) from any stream with English as passing subject and has secured at least 40% marks at 12th Std.
OR
Three Years Diploma Course after S.S.C. i.e. 10th Standard of Board of Technical Education conducted by Government of Maharashtra or its equivalent.
OR
Two Years Diploma in Pharmacy after H.S.C., of Board of Technical Education conducted by Government of Maharashtra or its equivalent.
BBA(Mass Media Management) and ISC course structure is:
Semester I
| Course Code | credits | course Type | Title | Marks | CCA | ETA |
| 101 | 4 | GC | Principles and Practices of Management | 100 | 50 | 50 |
| 102 | 4 | GC | Business Communication Skills | 100 | 50 | 50 |
| 103 | 4 | GC | Financial Accounting and Cost accounting | 100 | 50 | 50 |
| 104 | 4 | GC | Business Economics(Micro) | 100 | 50 | 50 |
| 105-B | 4 | GE | Media and Psychology | 100 | 50 | 50 |
| 106 | 4 | GC | Business Demography | 100 | 50 | 50 |
| 107 | 2 | SEC | Personality Development | 50 | 50 | x |
| 26 |
Semester II
| Course Code | credits | course Type | Title | Marks | CCA | ETA |
| 201 | 4 | GC | Business Organization and System | 100 | 50 | 50 |
| 202 | 4 | GC | Corporate communication | 100 | 50 | 50 |
| 203 | 4 | GC | Introduction to Mass Communication | 100 | 50 | 50 |
| 204 | 4 | GC | Business Economics(Macro) | 100 | 50 | 50 |
| 205-A | 4 | GE | Evolution of Cinema | 100 | 50 | 50 |
| 206 | 4 | GC | Principles of Marketing | 100 | 50 | 50 |
Semester III
| BBA (Mass Media Management)-Sem 3 |
| Indian Constitution |
| E-business and Applications |
| Avenues of Film Making |
| Media Law and Ethics |
| Comparative study of Stage & Film Direction |
| Streams and Types of Journalism |
| IT in Business Management |
| Skill Enhancement Course-III(any one) |
| ISC-Sem3-Specialisation level 2 | ||
| Advertising/Public Relations | Journalism | Radio/Television/Film |
| Creative writing | Creative writing | Creative writing |
| Emerging trends in social and digital media | Emerging trends in social and digital media | Still Camera |
| Media Planning | Digital journalism and New Media | Production and Production Management |
Semester IV
| BBA (Mass Media Management)-Sem 4 |
| Business Laws |
| Business Research Methods |
| Camera- Lighting, Stills & Shooting Techniques |
| Advertising, Public Relation & Corporate Communication |
| Story Board & Visualisation or Management Perspective In Media Studies |
| Understanding Performance Space & Design or Digital/Social Media Marketing |
| Environment and Sustainability |
| Skill Enhancement Course-IV(any one) |
| ISC-Sem4-Specialisation level 2 | ||
| Advertising/Public Relations | Journalism | Radio/Television/Film |
| Social Media Marketing | Broadcast Production (Radio) | Broadcast Production (Radio) |
| Blogs | Blogs | Blogs |
| Soft skills training | Soft skills training | Soft skills training |
| Industry Interface | Industry Interface | Industry Interface |
Semester V
| Course Code | credits | course Type | Title | Marks | CCA | ETA |
| 501 | 4 | GC | Entrepreneurship Development | 100 | 50 | 50 |
| 502 | 4 | SC | Film & TV Production - I | 100 | 50 | 50 |
| 503 | 4 | SC | Digital Imaging | 100 | 50 | 50 |
| 504 | 3 | SSE | Post Production Editing | 100 | 50 | 50 |
| 505 | 3 | SSE | Creative Direction & Set Making | 100 | 50 | 50 |
| 506 | 4 | PW1 | Project Work 1 | 100 | 50 | 50 |
| 22 |
Semester VI
| Course Code | credits | course Type | Title | Marks | CCA | ETA |
| 601 | 4 | GC | Strategic Management | 100 | 50 | 50 |
| 602 | 4 | SC | Customer Relationship Management | 100 | 50 | 50 |
| 603 | 4 | SC | Film Production - II | 100 | 50 | 50 |
| 604 | 3 | SSE | Newspaper Designing & Magazine Production | 100 | 50 | 50 |
| 605 | 3 | SSE | Media Planning & Web Marketing | 100 | 50 | 50 |
| 606 | 4 | SOC | Project Work 2 | 100 | 50 | 50 |
| 22 |
Careers in Mass Communication are not only high paying but also bring in a great deal of job satisfaction and expression of creativity.
There is a great demand for candidates in departments of various news channels, Newspapers, Radio Broadcasting Corporations, Advertising Agencies, Social Media Agencies.
Depending upon your personal inclination you could work as a Radio or TV Announcer, News Reporters, PR Specialists, Editor, Journalist, Event manager, Director, Cinematographer, Photographer, Production Manager, Screen-writer, Creative director, Social Media Expert, Content Writer, etc.
Mass Media Management is one of the best courses that can be taken up by a student, especially if he/she is interested in becoming associated with the Media and Entertainment Industry of India.
This specialization will sharpen your skills to understand every form of media and optimally deploy them to reap economic benefits for your organization.
After completing your degree successfully in Media Management, you would be able to grab a respectable job title pertaining to these fields:
These job titles that will be offered to the Mass Media professionals are dynamic in nature. It requires a comprehensive amalgamation of Knowledge, Skills and Ability (KSA) in the upcoming professionals. Thus, this course is designed to imbibe a refined mix of those skills which will surely provide you an edge above those who do not possess this degree.
IIMP campus is located on the new Bengaluru-Mumbai highway near Bhumkar chowk, Tathawade which has good connectivity to all parts of Pune city. It is 20 kms away from Pune railway station and about 16 kms from the Shivaji Nagar bus station. It is an ideal choice for students desirous for BBA admission in one of the best BBA colleges in Pune.
Class Room
Lecture Hall
Computer Lab
ISC Building
Sports Ground
Library
Ground
Transport Facility
Seminar Hall
Seminar Hall
Drama Room
Class Room
Sport Gyms
Auditorium
Canteen
Auditorium
IIMP provides hostel facility to girl students within its campus itself. The hostel is nothing but "a home away from home for the girls” & is also safeguarded by the warden & security guards round the clock. Hostel accommodation to boy’s students is also available within walkable distance from the campus
The Institute has a Cafeteria, which is uniquely designed and located in the main campus. Cleanliness and hygiene are given immense importance here. Canteen authorities always make it a point to provide the hygienic and balanced food to the students so that they are better prepared to cope with the rigors of the course. Students relish on some delicious dishes, here, while having a chat or bonding with their friends. The dinning table is known to be witness to excellent assignments and presentation prepared by the students.
It has spacious classrooms enabled with modern audiovisual facilities and computer labs to facilitate digital learning. The classrooms have been equipped with facilities to conduct virtual class room sessions to ensure compliance with social distance and safety precautions The college has a 300 seater air-conditioned auditorium located in the main campus to facilitate seminars and sessions by industry speakers. This auditorium is also used by students for various activities like talent fest, traditional day, and induction session with new students. There are basketball, volleyball courts, gymnasium and infrastructure for other sports. It helps in distressing and maintaining physical and mental wellness.
The Library of the Institute has an excellent collection of reference, textbooks and encyclopedias related to the field of Management. Library has subscribed to all popular business news papers and magazines of India. The library is regularly updated by periodicals and journals. In addition to curriculum-related books, our library is also well stocked with books on general reading, self-help and motivational literature. Students will have full access to the library after their BBA admission and issue of smart cards by the institute.
The IT Infrastructure also covers the latest licensed software for designing, editing and simulation of projects, statistical analysis and project presentation. Security (physical & data access) within the campus is administered via surveillance cameras and data access policies implemented via various servers using Microsoft Technology.
IIMP has dedicated computers labs with broad band connectivity to help students complete different task and presentation assigned to them. IGI has got the office365 communication platform for communication between students and faculty members. Students are assigned individual email-ids for their individual communication with the fellow students and faculty. Besides, IIMP has rolled our comprehensive ERP system which takes care of the entire student’s academics, examination and allied activities management during their stay at Indira.
The reason I chose Indira is it's exciting and fun environment and it is not only good in academics but also it supports every form of art and sports and extra-curricular. It gives attention to student's fitness and well-being. Every year the college organizes multiple events that helps us compete inter-college and explore new horizons of cultural activities. Where on one hand There are Events like debates, mad-ads, quiz that academically help us push ourselves, on the other hand we have dancing, singing, talent hunt, etc. that help us be confident in show-casing our talents better. Here the college life is packed with fun experiences and every day it’s a new and different adventure. I'll always be proud of my decision to choose this college.
I believe, this era holds promising career growth for creativity & application-based learning. Here at IIMP, we have friendly, supportive & highly experienced faculties who keep challenging us from time to time to think out of the box. Coming to our campus, it is clean, green & well maintained. Also, as I moved to a new city, i was extremely scared to discover the so called ‘Hostel Life’ and so was my family. But here at Indira it didn’t seem like a challenge. The warden and the hostel in-charge felt like family. The premises are safe and well equipped with all amenities. Food quality & hygiene is well maintained in all times. My family stands rest assured about my security and safety. I can happily say Indira is not just my educational institution but has also made me feel at home.
Students from a different city, state or even country within a span of seven days will feel at home at Indira. The college is very welcoming and will guide you through everything. Whether it be related to academics or not. Like Dumbledore said and I quote “Help will always be given at Hogwarts to those who ask for it” This stands true to Indira just the same.
Indira institute of management is indeed an epitome of excellence. Its quality education has set an example for many students to work exceptionally in their respective fields. We are happy to experience a relation with our faculties who maintain the code of conduct, deliver the best possible knowledge, follow innovative teaching methods and are easy to approach at the same time. Decorum of the college is very positive, which motivates us as students to learn and grow professionally. Even the Library and other facilities are not just always available but have a very positive vibe that makes us feel connected to our institute. I feel this connection with our college is what boosts our morale at all times and helps us deliver better in our academic and curricular performance.
Indira is a very happening place. Everything here keeps you motivated, be it the management, staff or seniors. Everyone pushes you towards being better every day.We as students get highly attracted towards the practical and activity stuff, Indira gives us the best opportunity to showcase our talents, be it on stage or behind the stage.Also, we have several field visits that helps us to gain the practical knowledge of how things actually work.Personally, I was very excited when Indira gave us the opportunity to attend the "world HRD congress" which was held in Taj Lands end, Mumbai, where HR's from different countries were there to speak in that grand event and we learnt a lot.Honestly, at Indira you become a better version of yourself daily and I am very proud that I choose Indira as the first step towards my career.
“Great Colleges can’t exist without great students, but I believe that even great students can’t exist without great Colleges.”Indira is a perfect amalgamation of academics, activities, fun, culture and everything that a great college should possess. Talking from my personal experience, the college has a perfect atmosphere or if I may call it vibe that a student strives for. Not only focusing on academics, Indira gives you a lot of opportunities to develop and harness your personal skills by putting you in various situations and giving you various responsibilities. I believe in today's’ world the practical skills are more important than the academics, and that is where our college steps in to help you develop these skills and aid you to become your best version.
ISC Students are in the limelight again !!
November 4, 2022
Introduction to Mass Communication! Find Out
June 7, 2022
Thinking of Mass Media Courses After 12th? Here’s What You Need To Know!
June 3, 2022
Know How To Get Admission In Mass Communication Courses After 12th.
June 7, 2022
Address
85/5-B, Samanvay IT Campus, New Pune-Mumbai Highway, Tathwade, Pune – 411 033 India
Landline Number: mobile Number:© 2020. Indira School of Communication Pune(ISC).