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BBA Mass media Management (Radio, Television, Film-making) (RTF)

Level: Graduate

Intake : 80 Seats

Assessment Pattern: Continuous assessment + Semester + Annual

Starting: July 2021

Study Mode: Full Time (3 Years)

Location: BBA campus, Near Shani Temple, Tathawade, Pune – 411033

Overview of Radio, Television, Film-making ( RTF)

The art and craft of filmmaking is fascinating to creators since its birth in 1895. The Cinema will celebrate its 125 years in 2021. Within this shortest existence, Cinema has expressed itself so widely and in many more ways than the other arts that it has won the recognition as the 7th classic art. Its unique quality as a visual-and-audio art form has enabled a number of experiments in content and style of presentation. Its transformation from celluloid format to digital technology has made available the equipment for filmmaking at affordable costs. Cinema now is no more is an expensive medium and makers from any socio-economic-cultural background are able to articulate their ideas through an audio-visual presentation. It is no wonder that today young minds are attempting for presenting their viewpoints through different media. Besides the avenues such as painting and writing that does not require any technical apparatus, the creation of moving images appears as youngsters’ first preference for expressions. While filmmakers all over the world are constantly presenting their latest masterpieces in international film festivals and dozens of TV channels are televising Hindi, English and regional films round the clock, how can the creative souls remain unaffected? Further, with the recent growth of OTT platforms, the young people are almost magnetized towards a bizarre blend of content and styles. Conception and construction of moving images have gained unprecedented significance today as these cater to, beyond entertainment, to inform, educate, advertise and almost every walk of human life now. And so, the need for formal and systematic training to generate an intended and purposeful moving image has grown manifolds.

About the Course:

The ISC has offered the specialisation in Radio, Television and Films. The students are already equipped with understanding cinema in their module. As it is experienced, the inputs in understanding the stream of RTF widens the horizons of the students towards this fascinating subject. It is very logical that including the module of RTF Industry creates a very basic platform for the ambitious students. This enables the students not only to get an overview of the Indian film industry but also to realize how filmmakers collaborate with each other for creating the final project. This foundation helps to stand on their own for various lucrative careers that offer them creative satisfaction and financial gains too.

Scope of RTF-

The module is meant to make the students aware of various roles played for creative and technical contributions towards filmmaking. Students are able to understand the distinctions between Producer and Executive Producer as well as the functions of Director and his team. They also come to know financial aspects like budget, distribution, revenues, different kinds of sale rights, exhibition and so on. Shooting schedules, duties of assistant directors and manpower management are some of the highlights of syllabus for this module. Mastering the avenues of filmmaking can benefit the students to formulate their groundwork for different aspects of the media projects.



The details of the BBA admission process are as follows: Application for participation in the BBA admission process 2020 is available online. Eligible candidates desiring BBA admission are required to apply online (www.indiraiimp.edu.in) for appearing for selection process which will be conducted online. BBA admission will be granted to candidates based on the merit list. Candidates merit list will be prepared by taking into consideration their marks secured in 10th and 12th and performance in the personal interview conducted by IIMP. The distribution of weightage for different components will be as under

Sl No.


IGI Weightage


10th Marks



12th /Diploma Marks



Personal Interview


To know more about BBA Eligibility, BBA admission process and BBA admission fees candidates may call these no. 020-66759459/449/448, 9307559588/9552537767 or visit our campus on any working day at Tathawade, Pune


A candidate for being eligible for admission to the Degree course in Bachelor of Business Administration – shall have passed 12th Std. Examination (H.S.C. 10 +2) from any stream with English as passing subject and has secured at least 40% marks at 12th Std.


Three Years Diploma Course after S.S.C. i.e. 10th Standard of Board of Technical Education conducted by Government of Maharashtra or its equivalent.


Two Years Diploma in Pharmacy after H.S.C., of Board of Technical Education conducted by Government of Maharashtra or its equivalent.



Mass media Management (Radio, Television, Film-making) (RTF) course structure is:

Semester I

BBA (Mass Media Management)-Sem 1 ISC-Level 1
Principles and Practices of Management Mass Communication Introduction and Social Relevance
Business Communication Skills Radio, Television and Film Appreciation
Financial Accounting and Cost accounting  
Business Economics(Micro)  
Business Mathematics  
Media and Psychology  
Human Body-Basics, Anatomy & Physiology  
Business Demography  
Skill Enhancement Course-I(any one)  

Semester II

BBA (Mass Media Management)-Sem 2 ISC-Level 1
Business Organization and System Communication Theories
Business Communication Skills-II Aesthetics and Visual Communication
Basics of Cost Accounting  PR and Corporate Communication
Business Economics(Macro)  
Evolution of Cinema  
Business Statistics  
Community Medicine & Epidemiology  
Principles of Marketing  
Skill Enhancement Course-II(any one)  

Semester III

BBA (Mass Media Management)-Sem 3 ISC-Sem3-Specialisation level 2
Indian Constitution Radio/Television/Film
E-business and Applications Creative writing
Avenues of Film Making Still Camera
Media Law and Ethics Production and Production Management
Comparative study of Stage & Film Direction  
Streams and Types of Journalism  
IT in Business Management  
Skill Enhancement Course-III(any one)  

Semester IV

BBA (Mass Media Management)-Sem 4 ISC-Sem4-Specialisation level 2
Business Laws Broadcast Production (Radio)
Business Research Methods Blogs
Camera- Lighting, Stills & Shooting Techniques Soft skills training
Advertising, Public Relation & Corporate Communication Industry Interface
Story Board & Visualisation or Management Perspective In Media Studies  
Understanding Performance Space & Design or Digital/Social Media Marketing  
Environment and Sustainability  
Skill Enhancement Course-IV(any one)  

Semester V

BBA (Mass Media Management)-Sem5 ISC-Sem 5-Specialisation level 3
Entrepreneurship Development Radio/Television/Film
Film & TV Production - I ( Contemporary Cinema - Fiction & Non Fiction ) Print Design and layout-advance-(I-view practical)
Digital Imaging ( Photoshop, Corel Draw, etc) Script writing
Post Production Editing ( Timeline, Background Sound, Continuity, Cuts ) Creative Visualization and Direction
Streams & Types of Journalism Soft skills training
Television Reporting & Radio Broadcast  
Creative Direction & Set Making  
Project Work 1(SIP)  

Semester VI

BBA (Mass Media Management)-Sem 6 ISC-Sem 6-Specialisation level 3
Strategic Management Radio/Television/Film
Film Production - II ( Parallel Cinema - Fiction & Non Fiction ) Sound recording and mixing
Research Methodology & Data Analysis Digital imaging
Newspaper Designing & Magazine Production Post Production Editing
Media Planning & Web Marketing Project& Dissertation Diploma advertisement
Post Production Editing ( CC, VFX, Graphics ) Industry Interface
Study of Indian Constitution & Law for Crime and Political Reporting Placement Assistance
Project Work 2 (MOOCS)  



Career Opportunities

As per the recent trends, the students studying cinema with many inputs in business administration are better placed in the entertainment industry. Along with creativity, they also excel in the business aspects of program production. The students, after successful completion of the module, can seek to start their career either in creative or management departments of an entertainment production company. Parallelly, these students can also opt for other streams of cinema like film reviews, film research, writing blogs and related topics.



Our Facilities

IIMP campus is located on the new Bengaluru-Mumbai highway near Bhumkar chowk, Tathawade which has good connectivity to all parts of Pune city. It is 20 kms away from Pune railway station and about 16 kms from the Shivaji Nagar bus station. It is an ideal choice for students desirous for BBA admission in one of the best BBA colleges in Pune.

Class Room

Lecture Hall

Computer Lab

ISC Building

Sports Ground



Transport Facility

Seminar Hall

Seminar Hall

Drama Room

Class Room

Sport Gyms





IIMP provides hostel facility to girl students within its campus itself. The hostel is nothing but "a home away from home for the girls” & is also safeguarded by the warden & security guards round the clock. Hostel accommodation to boy’s students is also available within walkable distance from the campus


The Institute has a Cafeteria, which is uniquely designed and located in the main campus. Cleanliness and hygiene are given immense importance here. Canteen authorities always make it a point to provide the hygienic and balanced food to the students so that they are better prepared to cope with the rigors of the course. Students relish on some delicious dishes, here, while having a chat or bonding with their friends. The dinning table is known to be witness to excellent assignments and presentation prepared by the students.

Classroom and Seminar Rooms

It has spacious classrooms enabled with modern audiovisual facilities and computer labs to facilitate digital learning. The classrooms have been equipped with facilities to conduct virtual class room sessions to ensure compliance with social distance and safety precautions The college has a 300 seater air-conditioned auditorium located in the main campus to facilitate seminars and sessions by industry speakers. This auditorium is also used by students for various activities like talent fest, traditional day, and induction session with new students. There are basketball, volleyball courts, gymnasium and infrastructure for other sports. It helps in distressing and maintaining physical and mental wellness.


The Library of the Institute has an excellent collection of reference, textbooks and encyclopedias related to the field of Management. Library has subscribed to all popular business news papers and magazines of India. The library is regularly updated by periodicals and journals. In addition to curriculum-related books, our library is also well stocked with books on general reading, self-help and motivational literature. Students will have full access to the library after their BBA admission and issue of smart cards by the institute.

IT Infrastructure

The IT Infrastructure also covers the latest licensed software for designing, editing and simulation of projects, statistical analysis and project presentation. Security (physical & data access) within the campus is administered via surveillance cameras and data access policies implemented via various servers using Microsoft Technology.

IIMP has dedicated computers labs with broad band connectivity to help students complete different task and presentation assigned to them. IGI has got the office365 communication platform for communication between students and faculty members. Students are assigned individual email-ids for their individual communication with the fellow students and faculty. Besides, IIMP has rolled our comprehensive ERP system which takes care of the entire student’s academics, examination and allied activities management during their stay at Indira.




Contact Us


85/5-B, Samanvay IT Campus, New Pune-Mumbai Highway, Tathwade, Pune – 411 033 India

Landline Number: mobile Number:
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