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BBA Mass media Management (Journalism)

Level: Graduate

Intake : 80 Seats

Assessment Pattern: Continuous assessment + Semester + Annual

Starting: July 2021

Study Mode: Full Time (3 Years)

Location: BBA campus, Near Shani Temple, Tathawade, Pune – 411033

Today a journalism as a career stands not only for a prestigious profession but also for a challenging career option. Journalists play a key role in the growth of any nation. The core purpose of journalism is to inform, educate and enlighten the masses on various issues revolving them. As the new world has time and again, verified the saying that the pen and the camera is mightier than the sword, numerous opportunities for journalists have been generated all around the globe.

Today straightforward reporting of events is no more adequate, more specialization and professionalism in journalistic practices is being required. Therefore today, an aspiring journalist specialises in diverse areas, such as politics, finance, travel, sports, entertainment, crime, fashion&lifestyle, investigation, economics etc.

About the Course

The course provides an in-depth understanding of the World-wide Media. The module is coupled with insights from industry professionals, practical learning and improving media literacy. The course structure is curated and geared towards creating professionals for the Indian Media and Entertainment industry.

Course Objectives:

  • A foundation for understanding the communication and media studies discipline that prepares them to focus on the humanistic aspect of media and its impact on society
  •  Knowledge, skills, and values that prepare them for future careers in our interconnected society, whether in mass media or advanced study
  • Curiosity, creativity, and intellectual risk-taking
  • Critical thinking skills, effective oral and written communication skills, and the ability to create works of high quality
  • An improved sense of self-confidence and self-efficacy and an awareness of their responsibilities as professionals in their field
  • To provide basic and emerging concepts and principles in relation to better decision making in the areas of advertising & allied fields, public relations & corporate communication.
  • To enable the students to integrate various functions with organizational goals and strategies
  • To define opportunities for journalists/ communicators in view of emerging technologies.
  • To give exposure to new/evolving techniques of reporting/editing/production/ distribution.

Special features

There are numerous varieties of journalism specialization available, we are offering a broad overview of the field and others with a specialized focus from the start.

The two most common pathways are print and online journalism and broadcast journalism. Based on your choice, the course will focus on different roles and functions within journalism, as well as allowing you to develop the professional skills needed for a journalism career.

Generally, if you study journalism you will learn about how to work in a newsroom; how to find sources and how to present information to the public, using various media and focusing on different topics and target audiences for both print and online journalism. Often you’ll have opportunities to complete work experience and lots of practical project work.

Practical and holistic training in all different fields of Journalism.

Students Learn to-

  • Identify the stylistic differences between print, broadcast, sports, and online journalism, and the full-time positions available in each.
  • Develop proper grammar and word usage skills that adhere to Associated Press style.
  • Acquire fundamental reporter skills including developing sources, preparing interviews, and conducting online research.
  • Create a news writing portfolio.



The details of the BBA admission process are as follows: Application for participation in the BBA admission process 2020 is available online. Eligible candidates desiring BBA admission are required to apply online (www.indiraiimp.edu.in) for appearing for selection process which will be conducted online. BBA admission will be granted to candidates based on the merit list. Candidates merit list will be prepared by taking into consideration their marks secured in 10th and 12th and performance in the personal interview conducted by IIMP. The distribution of weightage for different components will be as under

Sl No.


IGI Weightage


10th Marks



12th /Diploma Marks



Personal Interview


To know more about BBA Eligibility, BBA admission process and BBA admission fees candidates may call these no. 020-66759459/449/448, 9307559588/9552537767 or visit our campus on any working day at Tathawade, Pune


A candidate for being eligible for admission to the Degree course in Bachelor of Business Administration – shall have passed 12th Std. Examination (H.S.C. 10 +2) from any stream with English as passing subject and has secured at least 40% marks at 12th Std.


Three Years Diploma Course after S.S.C. i.e. 10th Standard of Board of Technical Education conducted by Government of Maharashtra or its equivalent.


Two Years Diploma in Pharmacy after H.S.C., of Board of Technical Education conducted by Government of Maharashtra or its equivalent.



Journalism Specialisation course structure is:

Semester I

BBA (Mass Media Management)-Sem 1 ISC-Level 1
Principles and Practices of Management Mass Communication Introduction and Social Relevance
Business Communication Skills Radio, Television and Film Appreciation
Financial Accounting and Cost accounting  
Business Economics(Micro)  
Business Mathematics  
Media and Psychology  
Human Body-Basics, Anatomy & Physiology  
Business Demography  
Skill Enhancement Course-I(any one)  

Semester II

BBA (Mass Media Management)-Sem 2 ISC-Level 1
Business Organization and System Communication Theories
Business Communication Skills-II Aesthetics and Visual Communication
Basics of Cost Accounting  PR and Corporate Communication
Business Economics(Macro)  
Evolution of Cinema  
Business Statistics  
Community Medicine & Epidemiology  
Principles of Marketing  
Skill Enhancement Course-II(any one)  

Semester III

BBA (Mass Media Management)-Sem 3 ISC-Sem3-Specialisation level 2
Indian Constitution Journalism
E-business and Applications Creative writing
Avenues of Film Making Emerging trends in social and digital media
Media Law and Ethics Digital journalism and New Media
Comparative study of Stage & Film Direction  
Streams and Types of Journalism  
IT in Business Management  
Skill Enhancement Course-III(any one)  

Semester IV

BBA (Mass Media Management)-Sem 4 ISC-Sem4-Specialisation level 2
Business Laws Journalism
Business Research Methods Broadcast Production (Radio)
Camera- Lighting, Stills & Shooting Techniques Blogs
Advertising, Public Relation & Corporate Communication Soft skills training
Story Board & Visualisation or Management Perspective In Media Studies Industry Interface
Understanding Performance Space & Design or Digital/Social Media Marketing  
Environment and Sustainability  
Skill Enhancement Course-IV(any one)  

Semester V

BBA (Mass Media Management)-Sem5 ISC-Sem 5-Specialisation level 3
Entrepreneurship Development Journalism
Film & TV Production - I ( Contemporary Cinema - Fiction & Non Fiction ) News reporting and Writing for Media-(I-view-practical)
Digital Imaging ( Photoshop, Corel Draw, etc) Editing for Print
Post Production Editing ( Timeline, Background Sound, Continuity, Cuts ) Interview techniques
Streams & Types of Journalism Soft skills training
Television Reporting & Radio Broadcast  
Creative Direction & Set Making  
Project Work 1(SIP)  

Semester VI

BBA (Mass Media Management)-Sem 6 ISC-Sem 6-Specialisation level 3
Strategic Management Journalism
Film Production - II ( Parallel Cinema - Fiction & Non Fiction ) TV and Broadcast Journalism
Research Methodology & Data Analysis Photojournalism
Newspaper Designing & Magazine Production  
Media Planning & Web Marketing Project& Dissertation Reporting assignment
Post Production Editing ( CC, VFX, Graphics ) Industry Interface
Study of Indian Constitution & Law for Crime and Political Reporting Placement Assistance
Project Work 2 (MOOCS)    



Print Media

  • Reporter:As a reporter of a newspaper, magazine, news agency, radio or television channel, your job will be to report with speed, clarity and accuracy. The intellect to distinguish a story and objectivity will be very important in this role.
  • Correspondent/Special Reporter: To be a reporter for a particular purpose, you must have thorough knowledge in a particular field like politics and sports etc. You must also have the ability to read between the lines and explain the news on the basis of your understanding.
  • Feature Writer:A feature writer’s job revolves around writing in-depth stories and observations on specific topics.
  • Leader Writer:They are concerned with putting across their views on news topics through editorial columns only.
  • Proof Reader:Proof Reader’s job is to evaluate and compare proofs with the edited copy. For this job one must possess skills in grammar, spelling and punctuation.
  • Editor:Editor is the key head whose chief responsibility is to ensure uniformity and continuity of the print media. He/she presents the newspaper in an eye-catching fashion.
  • Columnist:As a columnist, one writes for a particular segment in the newspaper or magazine. Your column would highlight your viewpoint concerning any topic under the sun like fashion, politics or films and the like.
  • Critic:In order to be a critic, you will have to be well-read and experienced. Irrespective of the field one must have comprehensive knowledge in the subject concerned.
  • Photo Journalist:To become a successful Photojournalists or in simple words, visual reporter one must be swift in taking pictures which represent a news-story and be willing to work in difficult conditions. Furthermore, He/ she should have the skills of writing appropriate captions and knowledge of the technical aspects of photography.
  • Cartoonist:you have to artistic and humorous to get recognition as a cartoonist. A cartoonist comments on public personalities and other happenings in a satirical manner.

Electronic Media

  • Researchers: Researchers' jobs revolve around doing the research work for the channel or the site. To be a researcher, you must be creative and inquisitive.
  • Broadcast Reporters: a broadcast reporter must have good communication and presentation skills coupled with a nose for news.
  • Presenters:Good communication skills, command over speech, diction and language, general knowledge, intelligence and the ability to be composed in stressful conditions are essence for this job. Additionally, presenter must also have a control over words and a good quality of face expression to convey the right tone of the news.

Web Media

The Internet as a global electronic community, interconnecting millions of people is fast emerging as an influential medium to change viewpoints. It has many USPs over other media forms of journalism.

It provides updated news content at no cost. The web journalist has to make the news sharp and interesting. Here, editing and presentation of the news is the most important activity since many web surfers tend to scan the pages and not read them entirely.

Further, eye-catching captions and key facts are necessary. Hence in order to become a web journalist one must be capable of writing precisely and concisely.

Professional Options:

  • Online Journalist
  • Content developer
  • Copywriter
  • Content writer
  • Blog Writer


Job Prospects

Over the years, Journalism as a field of communication has grown and developed into the one point of connection for all people to access information. The scope of pursuing a career in the field of journalism is immense and can be lucrative in some cases. However, the field of journalism is tasking and strenuous to anyone who passionately wishes to pursue a career.

There are a lot of career options that you can consider after you have pursued journalism courses. For those of you who see themselves as editors of news agencies or anchoring media or news channels can gain a lot from pursuing journalism courses. Nonetheless, there are immense opportunities for a journalism graduate to pursue a stable career path in different areas of employment and job profiles. Here are some of the areas of employment applicable to a journalism graduate in India.

  • TV Channels
  • Newspapers
  • Radio Stations
  • Media Houses
  • PR and Media Management Agencies
  • Online Web Content Creation
  • Digital Firms

Along with these, graduates will be able to pursue various job profiles under different organisations for various media and public relations matter. Some of the job profiles in the field of journalism include:

  • Reporter
  • Web Content Creator
  • Journalist
  • Producer
  • Editor
  • News Anchor
  • TV Correspondent
  • Radio Jockey
  • Critic
  • Columnist
  • Feature Writer



Our Facilities

IIMP campus is located on the new Bengaluru-Mumbai highway near Bhumkar chowk, Tathawade which has good connectivity to all parts of Pune city. It is 20 kms away from Pune railway station and about 16 kms from the Shivaji Nagar bus station. It is an ideal choice for students desirous for BBA admission in one of the best BBA colleges in Pune.

Class Room

Lecture Hall

Computer Lab

ISC Building

Sports Ground



Transport Facility

Seminar Hall

Seminar Hall

Drama Room

Class Room

Sport Gyms





IIMP provides hostel facility to girl students within its campus itself. The hostel is nothing but "a home away from home for the girls” & is also safeguarded by the warden & security guards round the clock. Hostel accommodation to boy’s students is also available within walkable distance from the campus


The Institute has a Cafeteria, which is uniquely designed and located in the main campus. Cleanliness and hygiene are given immense importance here. Canteen authorities always make it a point to provide the hygienic and balanced food to the students so that they are better prepared to cope with the rigors of the course. Students relish on some delicious dishes, here, while having a chat or bonding with their friends. The dinning table is known to be witness to excellent assignments and presentation prepared by the students.

Classroom and Seminar Rooms

It has spacious classrooms enabled with modern audiovisual facilities and computer labs to facilitate digital learning. The classrooms have been equipped with facilities to conduct virtual class room sessions to ensure compliance with social distance and safety precautions The college has a 300 seater air-conditioned auditorium located in the main campus to facilitate seminars and sessions by industry speakers. This auditorium is also used by students for various activities like talent fest, traditional day, and induction session with new students. There are basketball, volleyball courts, gymnasium and infrastructure for other sports. It helps in distressing and maintaining physical and mental wellness.


The Library of the Institute has an excellent collection of reference, textbooks and encyclopedias related to the field of Management. Library has subscribed to all popular business news papers and magazines of India. The library is regularly updated by periodicals and journals. In addition to curriculum-related books, our library is also well stocked with books on general reading, self-help and motivational literature. Students will have full access to the library after their BBA admission and issue of smart cards by the institute.

IT Infrastructure

The IT Infrastructure also covers the latest licensed software for designing, editing and simulation of projects, statistical analysis and project presentation. Security (physical & data access) within the campus is administered via surveillance cameras and data access policies implemented via various servers using Microsoft Technology.

IIMP has dedicated computers labs with broad band connectivity to help students complete different task and presentation assigned to them. IGI has got the office365 communication platform for communication between students and faculty members. Students are assigned individual email-ids for their individual communication with the fellow students and faculty. Besides, IIMP has rolled our comprehensive ERP system which takes care of the entire student’s academics, examination and allied activities management during their stay at Indira.




Contact Us


85/5-B, Unity Campus , New Pune-Mumbai Highway, Tathwade, Pune – 411 033 India

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