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BBA Mass media Management (Advt & PR)

Level: Graduate

Intake : 80 Seats

Assessment Pattern: Continuous assessment + Semester + Annual

Starting: July 2021

Study Mode: Full Time (3 Years)

Location: BBA campus, Near Shani Temple, Tathawade, Pune – 411033

About Advertising, PR and Corporate Communication


  • The function of this domain is to convey messages to the general public in a creative manner. This message could be an endorsement of a brand, organization, product or Movement.
  • Advertisements can be used in putting forth ideas that are commercial, personal, political, subliminal, or social. It is a culmination of art, science and social sciences that helps in understanding and putting forth of messages in a systemic manner.
  • Individuals in this field are supposed to put together an idea and means to convey the message through that idea. Writing, accounting, surveying, communication are elemental aspects of advertising.
  • India has a progressive advertising industry with domestic agencies like DDB Mudra as well as international agencies like Publicis Groupe indulging with domestic advertising agencies. Job opportunities are very bright, especially after pursuing masters in this field.

Public Relations:

  • The PR industry aims to develop stronger ties between clients and service providers by understanding their business relationships and influencing their decisions. All forms of media and communication are used to manage the reputation of the parties involved.
  • Every organization might have its own PR department or hire a PR agency to handle the PR work of their organization.
  • With PR agencies evolving throughout India, students from the field can apply for a job at various organisations. Better opportunities will open up once you have had an experience of 2 years.

Corporate Communication:

  • Understanding the need for easy flow of communication, organisations have started building a communication system so that the purpose of the business and other essential matters could be conveyed throughout this system.
  • Individuals are hired to take care of the messages, emails, plans, reports, memos, etc. that need to be delivered to the clients or employees within the organisation.
  • With the growth in the different business organization, there is a constant need for individuals who can maintain the flow of communication for the development of the firm. Various firms are on the lookout for individuals who can monitor the flow of data and their means of communication used.

Course Objectives

  • To provide basic and emerging concepts and principles in relation to better decision making in the areas of advertising & allied fields, public relations & corporate communication.
  • To enable the students to integrate various functions with organizational goals and strategies.
  • To sensitize students on various gender/ social communication issues in the light of concepts.
  • To provide hands-on training on planning and production of brand and social issue campaign.
  • To provide skills on various relevant software especially in media planning and production of campaigns.

Special Features & Outcomes of Studying AD/PR

You specialize and are professionally trained in the below mentioned streams,

  • Copy writing and content creation
  • Content management
  • Search Engine Optimization
  • Customer Relations
  • Strong communication skills- verbal and written
  • Interpersonal and Intra personal skills
  • Public Speaking
  • Decision making and problem solving
  • Management of events and coordination

Scope of AD/PR

Everything that we see hear and sense today is marketed and advertised. Persuasion is an art that has been used since time immemorial. The Aristotle's rhetoric, of sending a message to the audience was used in the form of persuading the masses to lead on for wars by great conquerors. Today, the same form of art, is used in advertising. We watch these aesthetic visuals, catchy jingles, and colourful packaging and we do get persuaded to buy goods and services. Advertising thus has become a major form of revenue for almost all the organizations that offer products to the potential buyer. It is part of the movies we watch, the jars of pickle we relish, the materials we use for construction and the smart phones we use to stay connected.

If you like meeting new people, expressing new ideas, finding creative ways to do things or writing then a career in the advertising, public relation (PR) or corporate communication sector will be the best option for you. All these three domains are flourishing in India and there are various opportunities for qualified individuals that are offered by reputed firms. . This course is apt for students who have a pleasing personality with excellent communication skills and mind full of creativity to influence the others.

There are various courses that will open your doors to the advertising, PR and corporate communication world.



The details of the BBA admission process are as follows: Application for participation in the BBA admission process 2020 is available online. Eligible candidates desiring BBA admission are required to apply online (www.indiraiimp.edu.in) for appearing for selection process which will be conducted online. BBA admission will be granted to candidates based on the merit list. Candidates merit list will be prepared by taking into consideration their marks secured in 10th and 12th and performance in the personal interview conducted by IIMP. The distribution of weightage for different components will be as under

Sl No.


IGI Weightage


10th Marks



12th /Diploma Marks



Personal Interview


To know more about BBA Eligibility, BBA admission process and BBA admission fees candidates may call these no. 020-66759459/449/448, 9307559588/9552537767 or visit our campus on any working day at Tathawade, Pune


A candidate for being eligible for admission to the Degree course in Bachelor of Business Administration – shall have passed 12th Std. Examination (H.S.C. 10 +2) from any stream with English as passing subject and has secured at least 40% marks at 12th Std.


Three Years Diploma Course after S.S.C. i.e. 10th Standard of Board of Technical Education conducted by Government of Maharashtra or its equivalent.


Two Years Diploma in Pharmacy after H.S.C., of Board of Technical Education conducted by Government of Maharashtra or its equivalent.



Advertising/Public Relations course structure is:

Semester I

BBA (Mass Media Management)-Sem 1 ISC-Level 1
Principles and Practices of Management Mass Communication Introduction and Social Relevance
Business Communication Skills Radio, Television and Film Appreciation
Financial Accounting and Cost accounting  
Business Economics(Micro)  
Business Mathematics  
Media and Psychology  
Human Body-Basics, Anatomy & Physiology  
Business Demography  
Skill Enhancement Course-I(any one)  

Semester II

BBA (Mass Media Management)-Sem 2 ISC-Level 1
Business Organization and System Communication Theories
Business Communication Skills-II Aesthetics and Visual Communication
Basics of Cost Accounting  PR and Corporate Communication
Business Economics(Macro)  
Evolution of Cinema  
Business Statistics  
Community Medicine & Epidemiology  
Principles of Marketing  
Skill Enhancement Course-II(any one)  

Semester III

BBA (Mass Media Management)-Sem 3 ISC-Sem3-Specialisation level 2
Indian Constitution Advertising/Public Relations
E-business and Applications Creative writing
Avenues of Film Making Emerging trends in social and digital media
Media Law and Ethics Media Planning
Comparative study of Stage & Film Direction  
Streams and Types of Journalism  
IT in Business Management  
Skill Enhancement Course-III(any one)  

Semester IV

BBA (Mass Media Management)-Sem 4 ISC-Sem4-Specialisation level 2
Business Laws Advertising/Public Relations
Business Research Methods Social Media Marketing
Camera- Lighting, Stills & Shooting Techniques Blogs
Advertising, Public Relation & Corporate Communication Soft skills training
Story Board & Visualisation or Management Perspective In Media Studies Industry Interface
Understanding Performance Space & Design or Digital/Social Media Marketing  
Environment and Sustainability  
Skill Enhancement Course-IV(any one)  

Semester V

BBA (Mass Media Management)-Sem5 ISC-Sem 5-Specialisation level 3
Entrepreneurship Development Advertising/Public Relations
Film & TV Production - I ( Contemporary Cinema - Fiction & Non Fiction ) Creative planning for Advertising-(i-view-practical)
Digital Imaging ( Photoshop, Corel Draw, etc) Business Development
Post Production Editing ( Timeline, Background Sound, Continuity, Cuts ) Internet and New Media
Streams & Types of Journalism Soft skills training
Television Reporting & Radio Broadcast  
Creative Direction & Set Making  
Project Work 1(SIP)  

Semester VI

BBA (Mass Media Management)-Sem 6 ISC-Sem 6-Specialisation level 3
Strategic Management Advertising/Public Relations
Film Production - II ( Parallel Cinema - Fiction & Non Fiction ) Corporate Communication and Brand Management
Research Methodology & Data Analysis Advance Digital imaging
Newspaper Designing & Magazine Production Advertising Creative Campaign Planning-(Practical)
Media Planning & Web Marketing Industry Interface
Post Production Editing ( CC, VFX, Graphics ) Placement Assistance
Study of Indian Constitution & Law for Crime and Political Reporting  
Project Work 2 (MOOCS)  



Career Opportunities:

  • Branding.
  • Content Creator
  • Social Media Marketing Expert
  • Public Relation Specialist
  • Talent Manager
  • Corporate Communications.
  • Media Planning.
  • Event Management.
  • Advertising & Market Research.
  • Marketing Manager
  • Business Development Manager



Our Facilities

IIMP campus is located on the new Bengaluru-Mumbai highway near Bhumkar chowk, Tathawade which has good connectivity to all parts of Pune city. It is 20 kms away from Pune railway station and about 16 kms from the Shivaji Nagar bus station. It is an ideal choice for students desirous for BBA admission in one of the best BBA colleges in Pune.

Class Room

Lecture Hall

Computer Lab

ISC Building

Sports Ground



Transport Facility

Seminar Hall

Seminar Hall

Drama Room

Class Room

Sport Gyms





IIMP provides hostel facility to girl students within its campus itself. The hostel is nothing but "a home away from home for the girls” & is also safeguarded by the warden & security guards round the clock. Hostel accommodation to boy’s students is also available within walkable distance from the campus


The Institute has a Cafeteria, which is uniquely designed and located in the main campus. Cleanliness and hygiene are given immense importance here. Canteen authorities always make it a point to provide the hygienic and balanced food to the students so that they are better prepared to cope with the rigors of the course. Students relish on some delicious dishes, here, while having a chat or bonding with their friends. The dinning table is known to be witness to excellent assignments and presentation prepared by the students.

Classroom and Seminar Rooms

It has spacious classrooms enabled with modern audiovisual facilities and computer labs to facilitate digital learning. The classrooms have been equipped with facilities to conduct virtual class room sessions to ensure compliance with social distance and safety precautions The college has a 300 seater air-conditioned auditorium located in the main campus to facilitate seminars and sessions by industry speakers. This auditorium is also used by students for various activities like talent fest, traditional day, and induction session with new students. There are basketball, volleyball courts, gymnasium and infrastructure for other sports. It helps in distressing and maintaining physical and mental wellness.


The Library of the Institute has an excellent collection of reference, textbooks and encyclopedias related to the field of Management. Library has subscribed to all popular business news papers and magazines of India. The library is regularly updated by periodicals and journals. In addition to curriculum-related books, our library is also well stocked with books on general reading, self-help and motivational literature. Students will have full access to the library after their BBA admission and issue of smart cards by the institute.

IT Infrastructure

The IT Infrastructure also covers the latest licensed software for designing, editing and simulation of projects, statistical analysis and project presentation. Security (physical & data access) within the campus is administered via surveillance cameras and data access policies implemented via various servers using Microsoft Technology.

IIMP has dedicated computers labs with broad band connectivity to help students complete different task and presentation assigned to them. IGI has got the office365 communication platform for communication between students and faculty members. Students are assigned individual email-ids for their individual communication with the fellow students and faculty. Besides, IIMP has rolled our comprehensive ERP system which takes care of the entire student’s academics, examination and allied activities management during their stay at Indira.




Contact Us


85/5-B, Samanvay IT Campus, New Pune-Mumbai Highway, Tathwade, Pune – 411 033 India

Landline Number: mobile Number:
**Mandatory to prefix 0(zero) while dialing mobile number

© 2020. Indira School of Communication Pune(ISC).